Market sizing
The unglamorous half of a campaign, done properly.
If a requirement can be specified it can be sized, and sizing happens first. The same record arriving twice is collapsed, and which copy won is recorded. If a requirement had no countable equivalent, the nearest one is named.
Abbreviation expansion
Resolving shortened forms so a filter on a word does not miss half its matches.
Coverage reporting
Stating what matched, what did not, and what could not be checked, as three separate numbers rather than one.
Industry mapping
Translating described activity into the classification your systems already use, including where it fits badly.